General information / About

By using our website, you consent to our privacy policy. We take the protection of your privacy seriously. In the following, we show you how we use your personal data, use cookies and safeguard the security of your data.

We gather and process your personal data carefully and exclusively for the purposes described in this privacy policy and only to the extent necessary within the framework of applicable legal provisions. We store your personal data exclusively to the extent and for the duration necessary to provide our services, or as required by law. In close cooperation with our hosting providers, we make every effort to ensure that databases are protected from unauthorised access, loss, misuse and falsification.

This privacy policy is based, in particular, on the EU’s General Data Protection Regulation (GDPR). Although the GDPR is a regulation of the European Union, it is of significant relevance to us. The Swiss Federal Act on Data Protection (FADP) is heavily influenced by EU law, and companies outside the European Union and the European Economic Area must comply with the GDPR under certain circumstances.

Collection and processing

We collect personal data, that you provide to us, such as by filling out a contact form, requesting information and/or material or complete surveys. Such personal data may consist of contact information (such as name, postal address, email address, and mobile or other telephone number), information we may obtain from our third-party service providers. Additionally, we collect metadata, for example details of your visits to the Website, such as traffic data, location data, IP address, browser information, session data, preferences, settings, weblogs and other communication data, which we monitor during your interaction with the Website.


We will use the information we collect from you to:

  • To ensure that content from the Website is presented in the most effective manner for you and for your computer.
  • Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so;
  • To notify you about changes to our service;
  • Conduct market research so that we can continuously improve the services we provide to our customers;
  • To prevent misuse or improper use of our services.
  • Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.

Through your use of the Website, we may also gather certain information about the use of the Website that does not identify you individually by traffic data. We may collect and store such information automatically whenever you interact with the Website by collecting your IP address, the hostname of your computer, browser information and reference site domain name.

Where you have agreed to a particular use of your information, we process it based on your consent. You may withdraw that consent at any time by contacting us (see the section headed “Data Protection Officer” below).

Cookies, tracking and other technologies in connection with the use of our website

1. Cookies and figurative elements

We typically use cookies and other similar techniques which can identify your browser or your device. A cookie is a small file which is sent to your computer or stored automatically on your computer or mobile device by your web browser when you visit our website. If you visit this website again, we can then recognise you even if we do not know who you are. In addition to cookies which are only used for one session and are deleted after your visit to the website ("session cookies"), permanent cookies can also be used to save your user settings and other information for a specific duration of time. However, you can adjust your browser settings so that it rejects cookies, only saves them for one session, or deletes them after a set time. Most browsers are pre-set to accept cookies. We use permanent cookies to better understand how you use our offers and content. If you block cookies, it is possible that certain functions will no longer work.

To the extent permitted, we sometimes integrate visible and invisible figurative elements into our newsletters and marketing emails which, when retrieved from our servers, allow us to know if and when you have opened the email. In this way, we can also measure and better understand how you use our offers. You can block them in your email program.

2. Newsletters and marketing emails

By using our websites and giving your consent to receive newsletters and other marketing emails, you agree to the use of these techniques. You can adjust the settings of your browser and email program accordingly if you don’t consent.

3. Mailchimp

We sometimes use Mailchimp to distribute our newsletter, which is a service provided by third parties that could be located anywhere in the world (Rocket Science Group, LLC, in the United States of America).

The e-mail addresses of our Newsletter recipients, as well as their other information described in these notes, are stored on the servers of MailChimp. MailChimp uses this information to send and evaluate the newsletters on our behalf. Furthermore, MailChimp may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for economic purposes, to determine from which countries the recipients come.

We rely on the reliability, IT and data security of MailChimp. We have signed a "Data-Processing-Agreement" with MailChimp, on data processing based on EU standard contract clauses. Mailchimp is committed to complying with the EU data protection regulations.

4. Google Analytics

We sometimes use Google Analytics on our websites, which is a service by third parties that could be located anywhere in the world (Google Analytics, Google LLC in the United States of America).

Google Analytics allows us to measure and evaluate the non-personal use of the website. For this purpose, permanent cookies are also used, which are set by the service provider. The service provider does not receive any personal data but can track your use of the website, combine this information with data from other websites you have visited and are also tracked by the service provider, and use these insights for its own purposes. The processing of your personal data by the service provider is the responsibility of the service provider in accordance with its own data protection provisions.

We have activated IP anonymisation on this website, which means that the IP addresses of visitors to the website that must be sent to the Google Analytics server are automatically shortened by removing the final digits within a very short time. Please check Google Marketing Platform for more information.

5. Plug-ins

We also use plug-ins on our websites for social networks such as Facebook, vk, Instagram, Tiktok, Twitter, Xing and LinkedIn, which are clearly indicated. We have configured these elements to be disabled by default. If you activate them by clicking on them, the operator of the corresponding social network registers that you are on our website and where you are, and can use this information for its own purposes. The processing of your personal data by the operator is therefore the responsibility of the operator in accordance with its own data protection provisions. We do not receive any information about you from the operator.

Transfer of data

Your personal data is neither transferred nor sold or otherwise transmitted to third parties in any form, unless this is required for the purpose of processing a contract or to fulfil our statutory tasks, or if you have expressly consented to this (e.g. to ensure the security of the entry forms on our website). In addition, data may be transmitted to third parties if we are under obligation to do so by law or by an enforceable official or court order.

Some recipients of such data are located in Switzerland but can also be anywhere in the world. If we transfer your data to countries that are not considered providing an adequate level of data protection by the relevant regulatory bodies, for example to countries not considered by the European Commission or the Swiss Federal Data Protection and Information Commissioner to be providing such level, we ensure the adequate protection of your personal data by employing contracts accordingly.

Duration of personal data storage

We keep your information for only as long as it is necessary for our purposes, in particular to protect ourselves in the event of a legal claim, at least as long as law requires (bookkeeping, tax laws and regulations, etc.). Basically, the data remains storages for as long as you are our client plus ten years. After this period it will be deleted or in some cases anonymised. Where we sought your consent to process your personal information and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent we will delete your personal information.
If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is respected.

Rights of the person in question

Within the scope of the applicable data protection law and to the extent required by the law (e.g. in the case of the GDPR), you have the right to information, amendment, deletion, the right to restrict the processing of data (e.g. for marketing purposes), to refuse permission to our processing of the data and to request from us to provide you or any person or entity you appointed with a digital file of your personal data (data portability).

The exercise of such rights generally requires that you clearly prove your identity (e.g. with a copy of an ID card, if your identity cannot otherwise be clearly verified). To assert your rights, you can contact us via the address provided under “Data Protection Officer” below.

You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section “Data Protection Officer” or clicking on the ‘unsubscribe’ link in any of our marketing e-mails.

Furthermore, every person affected has the right to legally enforce their claims or to submit a complaint with the responsible data protection authority. The responsible data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (


We may amend this privacy policy without prior notice at any time. The version published on our website is the version currently applicable. Where appropriate, we will update you about amendments via email or in another suitable manner.

Data protection officer / Contact

If you have concerns regarding data protection or want to exercise your rights, you may contact us as follows:
Urban Jürgensen AG
Bözingenstrasse 77
2502 Biel/Bienne


Biel/Bienne, November 2021