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Because the way
we keep time
inspires how
we spend it

Urban Jürgensen wristwatch with guilloché dial, blue hands, Roman numerals, small seconds subdial, and power reserve indicator.

Rose gold Urban Jürgensen wristwatch with deep blue guilloché dial, Roman numerals, power reserve indicator, and brown leather strap.

Rose gold Urban Jürgensen wristwatch with dark guilloché dial, moonphase, day and date indicators, power reserve display, and brown leather strap.

Keeping time
beautifully for
over 250 years

A tale as old as time

Discover Our Story

This is the Danish spirit
– taking joy
seriously

James Turrell by Ellen von Unwerth

27.05.25

Time Well Spent

James Turrell:
Using Light To Keep Time

It is the Urban Jürgensen philosophy that the way we keep time inspires how we spend it. In our Time Well Spent series, brought to life by UJ’s Photography Director, Ellen von Unwerth, we look at what it means to use and spend time with passion, interest, joy, and meaning.

We find delight
in the details,
magic in the minute

Two shaving brushes with wooden handles against a blue background.

Historic black-and-white illustration of a large manor house surrounded by trees and gardens.

Urban Jürgensen wristwatch with silver dial and black strap displayed on a glossy dark teal vase, with green flower stems emerging from the top.

And pleasure in
the pursuit
of perfection

Scattered watch dials in golden and metallic tones, viewed through a refracted lens.

Two Urban Jürgensen watch dials placed on fabric with watchmaking tools nearby.

Shaving brush with a dark wooden handle and red cord, set against a blue background.

Scattered colored pencils, including a broken one, on a light surface.