The father
of danish
watchmaking
sat his son down to
polish his first
blue screw...

whose quest
for watchmaking
wisdom took him on
an odyssey
accross frigid
seas.

Learning from
the great masters,
he recorded his
findings in a
Book For future
time-keepers.

Urban’s creations
charted paths
through stars.

and chronometers in
the pockets of
kings…
Exceptional
engineering
animated
by a Danish spirit,
Urban taught the
world to keep
time beautifully.

the Urban Jürgensen
name traveled to
far-flung places,
touched by
many hands, many
cultures.

...discovered
Urban's legacy.

Along with a British
watchmaking
legend and a young
and promising Finn,
he set out to share it with
the world again.

Urban Jürgensen
is finally back
home,
in family hands.
Reminding the
world that the way
we keep time
inspires how
we spend it.

A tale as old as
time now turns the
gears on its next
great chapter.