A tale
as old as
time

Narrated by
Nikolaj coster-waldau

Start Story

Once upon a timein the darkwinters of [@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` propCopenhagen

The father
of danish
watchmaking
sat his son down to
polish his first
blue screw...

  • Jørgen Jørgensen
    1770

    Once Upon a Time

  • Landscape painting
    1773

    The Story Begins

    18th-Century Larpent and Jurgensen Watch
  • 1776

    A Prodigy is Born

This was Urban[@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` propJürgensen,

whose quest
for watchmaking
wisdom took him on
an odyssey
accross frigid
seas.

Learning from
the great masters,
he recorded his
findings in a
Book For future
time-keepers.

Urban’s creations
charted paths
through stars.

  • 1797

    Urban Sets Sail

  • 1801

    Homeward Bound

  • 1811

    The Passing of the Torch

  • 1804

    The Book

His singulargenius put the[@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` prop Danish navyon the map...

and chronometers in
the pockets of
kings…
Exceptional
engineering
animated
by a Danish spirit,
Urban taught the
world to keep
time beautifully.

  • 1815

    The First Golden Age

  • 1820

    Company Man & Kings Watch

    Portrait of Prince Frederick, c. 1824
  • 1830

    The Loss of a Legend

Over the nexttwo hundred[@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` prop years,

the Urban Jürgensen
name traveled to
far-flung places,
touched by
many hands, many
cultures.

  • 1834

    The Legacy Lives On

  • 1867

    World Exhibition

  • 1894

    Jules Jürgensen

  • 1919

    Rose Watch Co. & Ed. Heuer & Co.

  • 1936

    Dark Years

Until one day[@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` prop in copenhagen...a swiss watchcollector

...discovered
Urban's legacy.

Along with a British
watchmaking
legend and a young
and promising Finn,
he set out to share it with
the world again.

  • 1976

    The Bicentennial

  • 1979

    The Second Golden Age

  • 1996

    The Next Great Scandinavian Watchmaker

  • 2005

    The Oval Pocket Watch & The P8

  • 2011

    The Doctor Steps In

  • 2014

    Return to the Danes

After another [@portabletext/react] Unknown block type "spritesheetInline", specify a component for it in the `components.types` prop long odyssey,

Urban Jürgensen
is finally back
home,
in family hands.
Reminding the
world that the way
we keep time
inspires how
we spend it.

A tale as old as
time now turns the
gears on its next
great chapter.

  • 2021

    Back to Family

  • 2025

    The Legacy Contines

The new
Urban Jürgensen
Collection