
Alex Rosenfield
Urban Jürgensen's new chapter unfolds under the leadership of Alex Rosenfield, CEO. He brings experience in fashion, media, beauty, law, and finance, and introduces a contemporary perspective to haute horology, understanding how the greatest of heritage brands evolve while remaining true to their core values. His leadership places Urban Jürgensen in direct dialogue with today's cultural landscape, ensuring that watches rooted in centuries of craftsmanship are presented with joy, creativity, and relevance. Under his leadership, the brand continues to expand its international presence and connect with both established and new generations of collectors, while remaining faithful to its historic values.























